Google Ad Manager Tutorial

Google Ad Manager is a free, hosted ad and inventory management tool that can help publishers sell, schedule, deliver and measure their directly-sold and network-based ad inventory. It offers an intuitive and simple user experience with Google speed and a tagging process so publishers can spend more time working with their advertisers and less time on their ad management solution. And by providing detailed inventory forecasts and tracking at a very granular level, Ad Manager helps publishers maximize their inventory sell-through rates.

Google Ad Manager effectively complements the DoubleClick Revenue Center, which is focused on publishers with larger sales teams. We’re excited to add DART for Publishers to our suite of products, and we’re committed to the continued development and enhancement of DoubleClick’s offerings. Today’s announcement demonstrates this promise, and at the same time furthers our goal of creating new opportunities for publishers of all sizes. Dozens of publishers have been using Google Ad Manager successfully in early trials. To hear what those publishers have to say check out some Ad Manager success stories or take a product tour to learn more.